Budweiser has long been an iconic beer for celebration.
However, the way people celebrate in the 21st century has continued to evolve. Today, celebrations no longer happen only in stadiums, pubs, or public squares — they happen at home, through online streaming.
“Live Chat Ceremony” captures the surge of “Goal!” messages that flood live chats the moment a goal is scored and transforms that collective cheer into ASCII art shaped like a Budweiser bottle.